Remember the days when you didn’t have to rummage furiously through the house to find a ringing phone, because it stayed where it was supposed to be – plugged into the wall? You remember: it used to take less than 10 minutes to check out the TV listings because there weren’t hundreds of channels. And a gallon of gas cost less than a loaf of bread…
Of course, those days are long gone. Unless you want to live on an isolated island somewhere in an underdeveloped country, that’s that.
In the real estate profession, the good old days are gone, too. When I’m helping a client sell his or her home, I make the most of the fact that the super-highway to today’s buyer is no longer the newspaper or snail mail. It’s the Web.
It’s the listings.
The first glimpse potential buyers get to any property is most often found through our Brooklyn real estate listings. Those attention-grabbing New York real estate listings are the agent and seller’s best chance to attract an in-person visit—with all that follows.
So how do you help your agent ace the New York real estate listings?
As in preparing for any performance: set the stage!
Photographs are your best listings allies, so “stage” the house before photography begins. Professional photographers know that the viewer’s eye will be attracted to any out-of-place detail: a dog bed in a corner, or one window with a blind pulled lower than the others will create a distracting element. What looks okay in real life is much less critical.
Savvy buyers will peruse real estate listings in Brooklyn online before scheduling visits. They save time, effort, and expense – and for those not committed to a specific area, the wealth of information published online about the community helps narrow their search. If you’re looking to sell your house, be sure your listing catches the attention of those serious and educated buyers. They’re the ones who are likely to write an offer.
Ready to set the stage for a successful sale? I’d love to prepare a marketing plan for you this spring!