Press Release – Brooklyn Business Recognition


Golden Apple Realty Receives 2014 Best of Brooklyn Award

Brooklyn Award Program Honors the Achievement

BROOKLYN October 21, 2014 — Golden Apple Realty has been selected for the 2014 Best of Brooklyn Award in the Real Estate Agents & Managers category by the Brooklyn Award Program.

Each year, the Brooklyn Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Brooklyn area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Brooklyn Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Brooklyn Award Program and data provided by third parties.

About Brooklyn Award Program

The Brooklyn Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Brooklyn area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Brooklyn Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Brooklyn Award Program

Brooklyn Award Program


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Demystifying the Mortgage Process

GoldenAppleRealtyByDPFree Download: Demystifying the Mortgage Process, designed to make navigating Life’s Biggest Purchase® easier to understand. Just fill out the form below and click register to download.




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Finding a Pet-Friendly Brooklyn Rental Home

Whenever you find yourself looking for a pet-friendly rental home in Brooklyn, the extra challenge will be to help potential landlords accept your animal and to help them understand that you are a responsible owner. Of course, your pet – your constant companion ­- means the world to you, but you undoubtedly understand that not everyone shares that view.

 Landlords can have legitimate (and sometimes unchallengeable) reasons for disallowing pets in their rental home. Some may have encountered a bad experience with animal waste, scratched floors or doors, dog attacks, or just incessant barking and the neighbor complaints that creates. Because pet-friendly rental homes in Brooklyn aren’t always in plentiful supply, give yourself ample time to look. Check the local ads, contact your Brooklyn real estate agent for referrals to property management agencies, and visit animal care agencies several weeks before your planned move.

Once you locate a likely rental home in Brooklyn, come prepared with proof that you and your menagerie are worthwhile tenants. Providing documents can go a long way toward demonstrating that you are an unusually responsible pet owner. Proof of vaccination, licensing, a recommendation letter from a previous landlord – even receipts from the dog walker you hire to make sure Spot doesn’t bark all day while you’re at work – can help pacify the fears of dubious lessors.

Be prepared to pay extra fees (such as an extra security deposit) to cover potential pet damage to the rental home. In some difficult cases, you might want to consider offering an additional “pet rent” to help sway a landlord to entrust their Brooklyn rental home to you. The market varies, but as little as an extra $25 per pet per month can sometimes win the day. Finally, be sure your lease spells out the property owner’s rules and regulations as well as your rights as a pet-owning lessee: that protects everyone.

With enough advance planning, you WILL find a home for you and your pet. And when you’re ready to take the leap into homeownership (where you can have all the four-legged roommates you want!), I’m always here to help!

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Grabbing a Timely Brooklyn Second Home Deal

For many of us, the idea of owning a second home has always seemed an inviting long-term investment idea, but

First, there was the expensive market. Reasonable mortgage rates were available, but the most interesting Brooklyn second home possibilities were often…just a little too pricey. Then came the real estate swoon that began in 2005: a serious market reversal that had financial pundits (for the first time in memory) casting doubt on the viability of real estate – first home, second home, any home – as an investment.

Those days may be thankfully behind us, but…the memory of falling values can easily override actual rising values, even when they are evident in today’s market .

Once you shake off the emotional roller coaster of the past decade’s rise, fall, and current reversal – a strong argument can be made that what we are experiencing this Winter could wind up being your best chance to pick up a terrific Brooklyn second home buy. Whether that property would serve as a family vacation home, income producer, long-term equity-builder (or any combination of the above), now is a perfect moment for investigating the prospects.

The reasoning is basic. In a flat market – or one that only appreciates at the rate of inflation – a second home investment is generally considered fitting for the slightly risk-averse. It’s the opposite in a falling market, when second home investments seem to comprise a chancier proposition (as Wall Streeters say, ‘catching a falling knife’ can be risky).

But today’s situation doesn’t look like either. And since it’s an early purchase in a rising market that stands to pay the greatest dividends – this is a summer that could create the kind of investment returns that later has bystanders smacking their foreheads and saying, “I looked at that place when I could have bought it for…” Add in today’s still historically low mortgage rates, and there’s ample reason why your “some day” second home buy might better become “this day”!

One thing that’s certain: good bargains for a second home in Brooklyn are out there. Call us anytime to look over the opportunities!

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Brooklyn Home Selling Production Has Just One Star

Brooklyn home selling is not so different from home selling in any other desirable community: the nearly universal underpinnings haven’t changed through the years. So when a homeowner watches a “Just Sold!” sign go up on a neighborhood home he or she just knows isn’t nearly as good a buy as his or her own property, “why them/why not me?” is the normal response.

The answer can be quite simple. If you want your own Brooklyn home selling campaign to proceed as smoothly as possible, veteran sellers offer some reliable advice:

  • Remove yourself from the equation. Specifically, remove the family photos off the walls and store them in an out-of-the-way place. That evocative stairwell lined with pictures of the kids and family vacations might be a trip down memory lane for you, but it’s a roadblock for potential buyers. The goal in home selling is to effectively showcase the property – don’t make the star of your production share the stage!
  • Store extra clothes. Sort through the clothes you and your family aren’t going to wear this season and remove them from the closets. Overstuffed, cluttered closets give prospective buyers the impression that there isn’t enough storage space, whereas a sparsely hung closet just feels luxurious. If needed, purchase wardrobe boxes to store in the garage.
  • Use the professional talent that’s already on deck – ask your agent for a truly forthright opinion on how your home stacks up against the other current listings in Brooklyn. Since you’re on the same team, you’ll get the best of both worlds: real, up-to-the-moment comparisons with competing Brooklyn homes, and suggestions for how to further improve your property’s profile among them.

Preparing to sell a home can seem daunting at first, but once you begin in earnest, with the help of your real estate professional and a few proven guidelines, the process can be fully in motion quickly and easily. The most important thing to remember is that the better you display your property, the more money it is likely to sell for. It all starts when you give me a call!


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